1-800 Contacts was looking for a digital campaign to highlight their customer service

The team I was working with was tasked to create a video series to highlight 1-800 Contacts customer service experience, which is insanely positive. Seriously, go search 1-800 Contacts and customer service on Twitter and see for yourself.

After going through Twitter feeds, we saw that customers weren’t just highlighting how pleasant their experience was; but also how kind, funny, and quirky their customer service rep was.

Inspired by Jimmy Kimmel’s “Celebrities Read Mean Tweets”, we compiled the best tweets with the idea that we would let the customer service reps read nice tweets from customers.

My role was to setup a half day video shoot, manage audio and video, and direct 1-800 Contacts employees to read through various tweets we compiled to help ensure they were portraying that positive energy that resonated with their customers. Within 48 hours, we selected the top read throughs and I edited and animated five different videos and one compilation, sourcing a soundtrack to tie the campaign together.

The videos were used in a social campaign and digital ads and brought the brand’s world-class customer service to life in a simple and relevant way.