A personalized approach to launching a corporate benefits program

In 2018, United Corporate Preferred was launched. This exclusive, industry-leading benefits program offered to select corporate customers who have chosen to partner with United for their business travel.

In order to inform our corporate partners of the benefits their travelers would receive through this program, I was responsible for creating over two thousand personalized landing pages and managing an email campaign that provided links and digital resources for travel managers to share these benefits.

Additionally, for select accounts we provided a “Rest Easy” care package to travel managers. We detailed the extent of their traveler benefits in a children’s book titled “Rest Easy, Travel Manager.” I sourced imagery, hired and managed a freelance artist, and then had over one hundred books printed for program launch.

The program launch itself was a success, all happening during the Global Business Travel Association conference in San Diego. The digital personalization campaign saw immediate traffic, receiving over 100K unique views within the first three months of launch.

2019 Pinnacle Award Winner

I received United’s Pinnacle Award, awarded for excellence within the sales department, as a result of my involvement with the product launch.