Created targeted content to drive SMS signups for Jack in the Box’s “Food for Every Mood” campaign

I worked with a team on the launch of Jack in the Box’s “Food for Every Mood” campaign. The concept was that different menu items were connected to specific emotions. The campaign would be launched in key geographical regions based on weather and sports results, promoting fans to simply text an emoji of their current emotion to Jack in the Box. When they did, consumers would receive a coupon for a food item matching their mood and receive relevant offers afterwards.

I was responsible for creating these targeted ads on social media to help drive text sign-ups for Jack in the Box. With a library of food items and corresponding emotions, I created some foodmojis to bring these products to life through motion graphics.