MillerCoors:
Creating Social Content
  • Client

    MillerCoors (Leinenkugel's and Blue Moon)

  • Web Site

    millercoors.com

  • Date

    2016-2017

  • Responsibilities

    Art Direction, Videography, Photography, Editing

For a beer brand to stand out and communicate with their audience, a social presence is necessary.

Marketing for MillerCoors (both Leinenkugel’s and Blue Moon) involved tying product and new product releases to moments and occasions to engage users on social media.

I was responsible for brainstorming and creating thumb stopping content through video and imagery, while promising not to drink the product until all of the work was finished.